KEPEDULIAN MANAGEMEN DENGAN LINGKUNGAN HIJAU SEBAGAI PEMODERASI ANTARA INOVASI HIJAU TERHADAP KINERJA PERUSAHAAN YANG BERKELANJUTAN

Merna Surjadi, Tandry Whittleliang Hakki, Yohanes Mardinata Rusli, Supiadi Supiadi

Abstract


This study aims to examine the Effect of Green Product Innovation on Sustainable Corporate Performance, the Effect of Green Process Innovation on Sustainable Corporate Performance, the Role of Managerial Environmental Concern as a moderator of the Effect of Green Product Innovation on Sustainable Corporate Performance, and the Role of Managerial Environmental Concern as a moderator of the Effect of Green Process Innovation on Sustainable Company Performance. The results of the study show that Green Product Innovation and Green Process Innovation have an effect on sustainable Company Performance and There is a moderating role of Managerial Environmental Concern in the Effect of Green Product Innovation and Green Process Innovation on the performance of Sustainable Companies


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